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| Random photos by: Afristylez |
Music went digital and the consumption became smart as well. The world started consuming more of it. And since the internet is connected to different corners of the globe, the rate at which music travel across the border has multiplied. According to an online tool, IFPI report, global music has a rise in sell in about 3.2% in 2015. This index has a lot to say about African music as well.
The streaming Has Huge Developments
A business intelligent firm App Annie has written that data consumption of top streaming apps worldwide per active Android phone grew by 25 % annually, its download appreciates by 15%, and revenue from in-app purchase rose by 50%. Though some African musician still believe that there is less opportunities in digitizing (sharing their musics online) their music, phone use has drastically throughout Africa, allowed artists to share music easily.
“The enormous potential of the worldwide music industry has attracted both big names and emerging brands in the mobile space,” the report mentions. “Ad-supported free tiers of streaming services have also proved popular with listeners, opening up a rapidly developing marketing opportunity that brands will be seeking to understand and maximize.”
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| A music consumption report chart |
“Streaming is taking licensed music into markets where record companies previously were not active,” the report stated. The UK-based independent record company, Beggars Group, has begun licensing music in Nigeria, Uganda and Angola. Martin Mills, the company founder and chairman, shared that emerging markets like Africa, make up about 20% of the Beggars Group’s streaming revenue.
Every account of your music shared or promoted over the web is accounted for. Its values and possible interactions are recorded for reports in the near future.
“We are already seeing bits of the world that you don’t see regularly as record markets are much bigger for us in the streaming world than the download or physical world,” Mills said.
Exposing The World To African Music
The internet era is an amazing time for African music; this is because Internet has exposed to the rest of the world, without travelling, what they are really made of. Our Afro-beats are now urbanized, the internet has made everything well-packaged and there is no doubt, African talent are being displayed all over the world.
As a confirmation of my humble thought, Nigerian singer May7ven pointed out that African artists have a key advantage in the global market:
“When you compare the growth potential of African countries to China and India, the major difference is that English is not the main language in those territories. So despite their numbers they may alienate the rest of the world, that’s the reason why African music and film industry will be the world’s largest.”What is the Big Question?
Are you an African Musician (Upcoming or popular), the massage is that there is a need to embrace the digital marketing and brand awareness. And to fit into today's trend and definition of music, learning how to promote the call over the web must be advantageous. Feel free to air your view(s). For more on 'web musical marketing), feel free to contact us.
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